Dapta, the Colombian AI-for-sales startup, just changed its growth trajectory. The company acquired Beezion, a paid-media agency, and brought growth in-house. The effect was immediate. Under the new structure, Dapta grew 20% in the first month. The Dapta Beezion deal marks a turning point for the company.
Why does this move matter? Because growth stops being an outside service. Now it lives inside the product-and-AI engine. In this note, we cover what happened, who Beezion is, and what the Dapta Beezion acquisition means for customers across Latin America. You will also find the full press coverage below.
Try the AI sales platform that is now growing faster.
What happened: Dapta acquires Beezion
Dapta is a Colombian AI-for-sales startup. Nicolás Rojas founded the company. In late May 2026, Dapta acquired Beezion, a paid-media agency founded by Alejandro Sarmiento. Ultimately, the price of the deal was undisclosed.
With the purchase, Dapta added a full growth team to its structure. The Dapta Beezion acquisition was not just adding an agency. It was moving growth inside the product. As a result, experimentation and AI-powered sales now work together, not apart.
This is an unusual move for a startup of its size. Most companies hire growth as an outside service. Dapta chose the opposite path. Instead of renting growth, it bought growth and integrated it. That bet explains much of the recent momentum.
Who Beezion is and why this matters
Beezion is a paid-media agency. Its specialty is scaling businesses through campaigns and customer acquisition. In addition, the team knows performance, measurement, and media buying. These are core disciplines for scaling a digital product.
Its founder, Alejandro Sarmiento, now joins as Dapta’s Head of Growth. That detail is key. Sarmiento does not arrive as an outside vendor. He arrives to lead growth from the inside. Because of that, the Dapta Beezion integration changes how the company thinks about growth.
The team that once sold services now builds the acquisition engine of an AI product. It is the same people, but with a different incentive. They no longer optimize campaigns for a client. Instead, they optimize the growth of the very product they use each day.
Why bringing growth in-house accelerated growth
Many startups hire growth as an outside service. It works, but it has a ceiling. The provider does not live inside the product every day. The provider also does not share the internal sales and AI data. The Dapta Beezion deal breaks that barrier.
Under the new structure, Dapta reported 20% growth in the first month. Growth stopped being an outside layer. Now it is part of the product-and-AI engine. Teams share data, goals, and pace. As a result, each experiment reaches the end user faster.
So what changes when growth sits inside? Here are the clearest advantages:
- The growth team understands the product in depth.
- Decisions use the same sales and AI data.
- Test cycles get shorter because there are no middlemen.
- The learning stays in the company, not in an agency.
Each point adds speed. In a startup, speed of learning is a hard advantage to copy. That is why the effect showed up so quickly.
Dapta by the numbers
Behind the Dapta Beezion acquisition sits a company that already operates at scale. Here are Dapta’s current numbers:
| Metric | Figure |
|---|---|
| Monthly active users | 70,000+ |
| Total users | 187,000+ |
| Countries with presence | 24 |
| Demos per month | 1,000+ |
These numbers explain why bringing growth in-house made sense. Indeed, Dapta already has traction and regional reach. Adding an in-house growth team speeds up what already works. It does not start from zero. It starts from a solid base across the region.
What it means for customers across Latin America
For customers across Latin America, this integration brings two clear benefits. First, faster experimentation. For example, the company can test and improve its AI-powered sales faster. Second, a platform backed by an in-house growth team.
In practice, this means an AI sales platform that evolves quickly. Sales teams in the region receive improvements more often. Moreover, the product gets refined with real growth data, not just lab data.
There is also a deeper message. Dapta is choosing to build in the region and for the region. The Dapta Beezion deal reinforces that idea. A local startup integrates local talent to compete at global scale.
As featured in
The deal received coverage across several regional outlets. You can read the full stories about the Dapta Beezion acquisition here:
- Startups LATAM: Dapta acquires Beezion and integrates growth to scale its AI sales across Latin America
- Ecosistema Startup: how an AI startup grew 20% by integrating its growth
- Portafolio: Colombian company buys Beezion to accelerate AI-for-sales businesses
- Startup Links: Dapta integrates Beezion and strengthens its global growth strategy powered by AI
Frequently asked questions
What did Dapta acquire?
Dapta acquired Beezion, a paid-media agency founded by Alejandro Sarmiento. With the purchase, it added a full growth team to its structure.
When did the deal close?
The Dapta Beezion deal closed in late May 2026. The price was undisclosed.
What is Alejandro Sarmiento’s role?
Alejandro Sarmiento joins as Dapta’s Head of Growth. He leads growth from inside the product, not as an outside agency.
How much did Dapta grow under the new structure?
Dapta reported 20% growth in the first month under the new structure. It is the first signal of the effect of bringing growth in-house.
The Dapta Beezion acquisition shows a clear bet. Growth is built from the inside, next to the product and the AI. For a sales startup, that closeness makes the difference.
