The Challenge: Reaching Every Merchant in Venezuela with a Small, Rotating Team
- Venezuela is a huge and diverse market, and covering every corner on foot is slow
- The old outreach was, in Arturo’s words, “very archaic”: lots of manual work, generic advertising, and waiting for prospects to come in
- Target headcount was 20 dedicated reps, but high team rotation made a stable team almost impossible
- Growth had a hard ceiling because everything depended on human volume
- Lead qualification could take up to 7 days when the process ran only once a week
- Strategy was reactive by default; being proactive required hiring more people
Cashea launched Pay Now, Pay Later in Venezuela to reopen credit after years of the country’s credit market collapsing. The mission is national: reach every merchant in every corner, in cities and small towns alike. Arturo Rubio and his growth team were doing that with mostly human effort, walking store to store, running general advertising, and hoping prospects would come to them. The 20-person team they wanted was hard to hire and even harder to keep stable, and the manual qualification cycle could stretch out a full week. Growth had a real ceiling.
The Solution: Voice AI Agents That Reach, Qualify, and Transfer Every Merchant Lead
Dapta built Cashea a voice AI agent that answers every incoming merchant lead, qualifies them in real time, and transfers hot ones to a human advisor.
- AI voice agents call every incoming lead and qualify them on the first call
- Personalized prompts so prospects feel like they are talking with a real person
- Real-time transfer to a human advisor when a lead is ready to close
- Same-day iteration on prompts and strategy, with no waiting on third parties
- Data and insights the growth team can act on immediately
- Proactive outreach at national scale, powered by a lean human team plus AI
Arturo’s favorite part is how fast the team can iterate. New data comes in, insights come out, changes go live the same day, with no external dependencies. That speed lets a small team work at national scale, with strategy that improves in hours instead of weeks.
The Results: 15 Qualified Merchant Deals a Week, and a Proactive Growth Team
- ~15 qualified merchant deals closed every week (~2.8 per day)
- ~166 merchant leads reached per week
- 92% call coverage rate on incoming leads
- 46.2% transfer-to-close conversion rate when calls hand off to a human
- Prospects do not realize they are talking to AI; the voice and prompts feel human
- Growth strategy shifted from reactive walk-and-wait to proactive, data-driven iteration day to day
With Dapta, Cashea’s small growth team now operates at the scale of a much larger one. Every week the AI agent covers 92% of merchant leads, closes ~15 qualified deals, and converts 46% of transfers. Just as important, Arturo’s team can now test new strategies from one day to the next instead of waiting on hires. As Arturo puts it: with the pace of change today, not having your strategy and data up to date leaves you a step behind the competition.