The Challenge: Delays in Following Up With High Volumes Cost MTA Student Enrollments MTA University faced a growing backlog of student leads generated through Meta Ads, but lacked the bandwidth to follow up effectively. Key issues included:
- A single admissions rep managing 20–30 new leads daily, resulting in hours or days of delay—or no contact at all.
- A long waiting list of uncontacted students, limiting enrollment opportunities.
- Manual processes that prevented the team from identifying and prioritizing qualified applicants quickly. These gaps cost the university time, prospective students, and revenue.
The Solution: Instant, AI-Powered Student Outreach with Dapta
Dapta’s automation platform transformed MTA’s admissions workflow by:
- Calling leads within 1 minute of form submission—no more manual delays.
- Integrating directly with their CRM, allowing seamless syncing and real-time tracking.
- Freeing up the sales team to focus on enrolling students instead of chasing leads.
Dapta was fully implemented in under two weeks, with immediate improvements in response speed and call volume.
The Results: Higher Enrollment and Operational Efficiency
With Dapta, MTA University experienced:
- 120x Faster Outreach — from hours or days to just 1 minute per lead.
- 25% Increase in Enrollments — within the first month of using Dapta.
- 50% Increase in Revenue from Dapta Implementation
Dapta helped MTA University turn delayed follow-ups into real-time conversions—earning more students, faster.