{"id":6773,"date":"2026-04-01T10:10:06","date_gmt":"2026-04-01T10:10:06","guid":{"rendered":"https:\/\/dapta.ai\/blog-posts\/openai-mata-sora-el-pivote-mas-costoso-de-2026\/"},"modified":"2026-04-17T20:42:48","modified_gmt":"2026-04-17T20:42:48","slug":"ai-news-week-13-openai-kills-sora","status":"publish","type":"post","link":"https:\/\/dapta.ai\/es\/blog-posts\/ai-news-week-13-openai-kills-sora\/","title":{"rendered":"OpenAI mata Sora, el pivote m\u00e1s costoso de 2026"},"content":{"rendered":"\n

OpenAI est\u00e1 cerrando Sora, y se lleva consigo una alianza de mil millones de d\u00f3lares con Disney.<\/p>\n\n

El 27 de marzo, OpenAI anunci\u00f3 que su app de generaci\u00f3n de video cerrar\u00e1 el 26 de abril de 2026, con la API de Sora siguiendo el 24 de septiembre. La compa\u00f1\u00eda cit\u00f3 la necesidad de redirigir recursos computacionales hacia rob\u00f3tica y sistemas de software aut\u00f3nomos \u2014 un pivote dram\u00e1tico que se aleja de las herramientas creativas de IA hacia la infraestructura empresarial. <\/p>\n\n

El panorama financiero cuenta la verdadera historia. Durante toda su vida \u00fatil, Sora gener\u00f3 aproximadamente $2.1 millones en compras dentro de la app, un error de redondeo para una empresa valorada en $730 mil millones. Mientras tanto, la plataforma reportadamente perd\u00eda alrededor de $1 mill\u00f3n por d\u00eda en costos de computaci\u00f3n. El engagement de usuarios hab\u00eda estado cayendo constantemente, bajando de aproximadamente 1 mill\u00f3n de usuarios activos en su pico a menos de 500,000. Para una compa\u00f1\u00eda prepar\u00e1ndose para un posible IPO, las matem\u00e1ticas simplemente no funcionaban. <\/p>\n\n

Pero la v\u00edctima m\u00e1s dram\u00e1tica es el acuerdo con Disney. Hace apenas tres meses, Disney hab\u00eda acordado una alianza revolucionaria: una inversi\u00f3n de $1 mil millones en OpenAI y un acuerdo de licencia de tres a\u00f1os que habr\u00eda permitido a Sora generar videos creados por usuarios con m\u00e1s de 200 personajes de Disney, Marvel, Pixar y Star Wars. Se supon\u00eda que ser\u00eda el momento en que la generaci\u00f3n de video con IA llegar\u00eda al mainstream. <\/p>\n\n

Nada de eso se materializ\u00f3. Ning\u00fan dinero cambi\u00f3 de manos antes de que la alianza se disolviera. Y en lo que m\u00faltiples reportes describen como una sorprendente falta de protocolo empresarial, Disney se enter\u00f3 del cierre de Sora menos de una hora antes del anuncio p\u00fablico. Un vocero de Disney se mantuvo diplom\u00e1tico, diciendo que la compa\u00f1\u00eda respeta la decisi\u00f3n de OpenAI de cambiar sus prioridades, pero el da\u00f1o a la relaci\u00f3n es reportadamente significativo. <\/p>\n\n

Para los usuarios existentes de Sora, la situaci\u00f3n sigue sin estar clara. OpenAI ha prometido proporcionar cronogramas y detalles de exportaci\u00f3n de datos, pero no ha especificado exactamente c\u00f3mo funcionar\u00e1 la transici\u00f3n. Tanto la app p\u00fablica como las herramientas profesionales de video est\u00e1n siendo descontinuadas. Notablemente, la generaci\u00f3n de im\u00e1genes en ChatGPT no se ve afectada, esto es espec\u00edficamente sobre video. <\/p>\n\n

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Presentado por: Dapta<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para los equipos de ventas que est\u00e1n cansados de leads fr\u00edos, respuestas lentas a clientes y procesos manuales, Dapta<\/a><\/strong> es la herramienta definitiva.<\/p>

Dapta es la plataforma l\u00edder para crear agentes de IA para ventas<\/strong> dise\u00f1ados espec\u00edficamente para aumentar conversi\u00f3n de leads entrantes. Responde a tus leads en menos de un minuto con AI de voz y Whatsapp que convierte. <\/p>

Si quieres que tu equipo venda m\u00e1s mientras la IA gestiona lo complejo, tienes que probarla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tOptimiza tus ventas con Dapta aqu\u00ed<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n
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El cierre tambi\u00e9n plantea preguntas sobre la viabilidad de la generaci\u00f3n de video con IA como negocio. Sora se lanz\u00f3 con un enorme entusiasmo como una de las demos de IA m\u00e1s impresionantes de su era. Pero convertir ese entusiasmo en ingresos sostenibles result\u00f3 imposible. Los costos computacionales de generar video son dram\u00e1ticamente m\u00e1s altos que los de texto o im\u00e1genes, y los usuarios no estaban dispuestos a pagar lo suficiente para compensarlos. <\/p>\n\n

OpenAI claramente apuesta a que su futuro est\u00e1 en herramientas de programaci\u00f3n, software empresarial y agentes aut\u00f3nomos, \u00e1reas con caminos m\u00e1s claros hacia ingresos a escala. Sora, con toda su brillantez t\u00e9cnica, era una herramienta creativa en busca de un modelo de negocio. Su muerte es un recordatorio de que en IA, ser impresionante y ser rentable son dos cosas muy diferentes. <\/p>\n\n

Link aqu\u00ed. <\/a>| Link aqu\u00ed.<\/a><\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

OpenAI est\u00e1 cerrando Sora, y se lleva consigo una alianza de mil millones de d\u00f3lares con Disney. El 27 de marzo, OpenAI […]<\/p>\n","protected":false},"author":8,"featured_media":6831,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[83],"tags":[],"class_list":["post-6773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news-sub-post"],"acf":[],"yoast_head":"\nOpenAI Cierra Sora: Disney Cancela Acuerdo de $1B<\/title>\n<meta name=\"description\" content=\"OpenAI cierra Sora, cancelando el acuerdo de $1B con Disney tras generar solo $2.1M en compras. 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